What Is On-Page SEO(On-Site SEO) And Off-Page SEO?

Manish Kumar
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What Is On-Page SEO?

On-Page SEO is also known as on-site SEO. It's process of making your website search engine friendly,using optimization of individual web pages(or elements on a website ) so that search engines are able to crawl and easily to understand about your website content and structure.
What contain On-Page SEO?
On-site SEO refers to optimizing both the content and HTML source code of a page,
content quality, and content structure.
On-Page SEO contains
1.Header Tags
2.Canonical URL's
3.Title optimization
4.Meta description tag
5.Meta keyword selection(most important)
6.Internal link checkup
7.Website content optimization
8.All image with alt tags
9.Site Performance
10.Mobile Friendly
Site map, Robots.txt files etc....
Read in Details:The ABCD of SEO (Search Engine Optimization Alphabets- SEO Terminology)

What Is Off-Page SEO?

It's process to improve the position of a web site in the search engine results pages,by using other sites linking, sharing or referring to your web pages.Off-page optimization deals with link building factors and increases the traffic to your website and its position in Google.
What contain On-Page SEO?
Off page SEO is a combination of social media, social bookmarking and link building.
1.Social Media sharing Platforms like: Facebook, Google Plus, Twitter, Linkedin, Pinterest etc.
2.Social Bookmarking like: Delicious, Diigo, Folkd, Plurk, Thumblr, Stumbleupon, Reddit etc.
3.Article Sharing like: Thefreelibrary,  Scoop.it, Snip.ly, ArticlesBase.com, Ezinearticles, Brighthub etc.
4.Directory Submission Like: www.allfreethings.com, www.freeprwebdirectory.com, www.highrankdirectory.com, www.submissionwebdirectory.com, A1webdirectory, Networkedblogs, http://dmoz.org, Information You Can Trust, Best of the Web Directory etc:
5.Videos sharing, platform like:Youtube, Dailymotion, Vimeo, Hulu, Metacafe etc.
6.Image Submission site like: Flickr, Instagram, Pinterest, Picasa.google, Tumblr, Imgur etc.
7.Question & Answer Platform Like: Quora, Answers.yahoo, WikiAnswers, answerbag.com, funadvice.com etc.

What are the benefits of ‘off-site SEO’ to website owners?

1.Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.
2.Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.Page rank today is only one out of the 250 factors that Google is using to rank websites.
3.More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

On-Page SEO Vs Off-Page SEO
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